All Things Organic™ 2007 Conference: The Ethnic Organic Consumer: Marketing opportunities and complimentary certifications

The unique values of different ethnic populations have a significant impact on the products they purchase and organic is now at the top of their shopping lists. This session will present new research from the Hartman Group on consumer attitudes and behavior and discuss complimentary certification options such as Kosher and Halal. As ethnic products like sauces and marinades become the fastest growing product segments in the organic industry, you’ll leave this session with new insights on appealing to diverse populations – this is one session you won’t want to miss!