All Things Organic™ 2007 Conference: Organic 101: Category Management for the Organic Food Retailer

This session will explore both the state of and the state-of-the-art in category management - the process of managing product categories as small businesses. Speakers will help you get the most out of your organic category management program by presenting tools to help you understand what your customers are purchasing in and across stores, and ensure that you're stocking the right mix and number of products. Whether category management is happening at the retail or distribution level, you'll leave this session ready to gather the data, crunch the numbers, and stock those shelves with the organic product your shoppers are looking for!