To thrive in this economic downturn, retailers need strategies for maintaining and growing strong organic sales. Panelists will provide a variety of approaches to help you meet your goals by emphasizing ways to communicate the organic story to consumers, focusing on customer service, marketing, and merchandising. This session will help turn your retail staff into organic experts so they can educate your customer base on the value of organic products and take an active role in growing sales. Distinguish your store from the competition by enhancing your understanding of your organic products and developing a plan for creating an outstanding produce department.