All Things Organic™ 2008: Understanding and Selling the Organic Message: Eco-labels, current research and health claims

When it comes to selling organic as a brand, we’re all in it together. It’s critical that all players in the organic industry be on the same page when creating messaging and communicating the facts about organic to the media and to the public. Speakers in this session will approach this topic from a variety of viewpoints – they will illuminate the differences between organic and other eco-labels, discuss the latest scientific research on organic benefits, and explain the careful use of health claims in marketing organic products. You’ll leave this session with a clear understanding of the facts about organic. Armed with strong, consistent messaging, you’ll know how to use those facts to the industry’s advantage without exaggeration or complication.