All Things Organic™ 2007 Conference: Organic 101: Communicating the Organic Benefit

Do your customers know what the different organic labels are and what they mean? Do your employees know how to explain organic standards and benefits to consumers and differentiate between organic and other eco-labels? Retailers and manufacturers, this session will give you the tools you need to eliminate consumer confusion in new organic marketplace and market your organic products more effectively by educating consumers on product packaging, through POP materials, and with help from retail workers in the store aisles.