Promises and Pitfalls of Private Label

In today’s economy, the convergence of consumers seeking to live their values while stretching their dollars to get the best quality for the price has set the stage for even greater growth in organic private label. Hear panelists share their perspectives on and experiences with the three basic approaches to private label: “beat ‘em, join ‘em, or co-exist with ‘em.” Whether your company makes private label products or competes with them, this session will give you timely insight and advice you need to make an informed decision about how to successfully maneuver through the private label landscape.
Wednesday, June 17, 2009: 10:30 AM
E352 (Lakeside Center, McCormick Place)
Moderator:
Kim Greenfeld, President, Campo Verde Solutions
Promises and Pitfalls of Private Label - Moderator Comments
Kim Greenfeld, President, Campo Verde Solutions
Promises and Pitfalls of Private Label
Robert Johnson, Founder, Organic Foods International, LLC
Promises and Pitfalls of Private Label: "This is What Private Label Means to a Producer"
Wayne Shaker, Central Division Sales Manager, Organic Valley
Promises and Pitfalls of Private Label
Kevin Williams, Principal Brand Strategist, Pure Branding LLC
Promises and Pitfalls of Private Label
Clark Driftmier, President, Fairhaven Strategy Group
Promises and Pitfalls of Private Label (Q&A)
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