All Things Organic™ 2007 Conference: Personifying the Organic Consumer

How well do you know your customers? Are there “organic shoppers” or just shoppers who buy organic? With so many choices on the supermarket shelves, how do consumers make choices about what to buy? This session will answer those questions and more with new data from the Natural Marketing Institute as well as a study comparing consumers’ attitudes on local and organic foods, health, and farming. Retail buyers, before you begin sourcing products on the show floor, you need to hear what these experts have to say about what your customers want to buy!